Dream
Career
Mystery Shopper
Have you ever received poor
customer service and wished you could have done something about it? As
a mystery shopper you will get paid to tell companies what you think about
the service you received.
What
They Do
Mystery shoppers are paid
to act like customers and shop at stores, stay at hotels, and dine at restaurants.
They provide feedback to companies about various areas of their businesses,
such as customer service, cleanliness, store appearance and staff efficiency.
Only five percent of customers
actually register complaints when they are dissatisfied, while the other
95 percent simply never return. Because of this fact, companies hire mystery
shoppers to find out what an average experience in their store or restaurant
is really like, without the artificial preparations that often happen when
the boss is around. The companies use this feedback to improve their standards
of service.
Mystery shoppers are usually
independent contractors who work from home when they are not out on assignment.
They apply and are selected for mystery shopping assignments. They will
visit the business in question, and then fill out a questionnaire with
questions about cleanliness, service, staff's product knowledge, and efficiency.
In some cases, shopping assignments may even take place online. As a mystery
shopper you will do some or all of the following:
-
Apply for mystery shopping jobs
-
Schedule assignments into your
week
-
Review assignment details to
prepare for your visit
-
Prepare questions to ask service
providers
-
Visit the selected business
and discreetly note appropriate details
-
Fill out and submit a report
about your experience
-
Keep records of completed assignments
and payment
Who
is Likely to Succeed
The best mystery shoppers
have excellent powers of observation, good judgment, integrity, and the
motivation to seek out assignments regularly. They are not easily flustered,
and don't mind traveling to jobs within about a 60-mile radius. They are
colorful writers who can truly paint a visual picture of an experience.
If you are organized, on
time, and reliable, you already have three of the most desired characteristics
in this industry. Many mystery shopping companies prefer to hire shoppers
that have retail or customer-service experience.
How
to Learn It
The next time you have a
remarkably good or poor shopping, dining, or service experience, don't
just brag or complain to your friends about it. Instead, write up a detailed
report about your experience, including the date and time of your visit,
and a description of what happened. Use interesting language, and include
as many details as you can remember.
What you do with your practice
reports is up to you. You can send them to the store manager or company
headquarterschances are you might even get a reply or some free coupons
in the mail for your effort. You can also post your reviews on websites
like Epinions.com for other
consumers to read and comment on, or combine them into a mystery shopping
website or blog that you update frequently.
The
Secret Shopper Company and The
National Center for Professional Mystery Shoppers & Merchandisers
offer online learning opportunities and conferences where you can learn
the basics of the business and get certified. You can also learn a lot
by visiting mystery shopper chat boards, where shoppers come together to
ask questions and discuss experiences.
In
most places, you can begin work as a mystery shopper as soon as your application
is accepted by an agency or company. Also, the FabJob
Guide to Become a Mystery Shopper is a thorough guidebook to
help you learn all you need to know to break into this industry.
Tag and Catherine Goulet
are founders of FabJob.com. This article is an excerpt from the book Dream
Careers: How to Quickly Break Into a Fab Job! Visit www.FabJob.com
to discover how to break into the career of your dreams.
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by Tag and Catherine
Goulet
Sisters Tag and
Catherine Goulet are the Dream Career Experts. In 1999 they founded FabJob.com,
a publisher of guides on how to break into a dream career, which has been
visited by 50 million people. They have been featured giving career advice
in media from ABC to Oprah.com and Woman's Day to the Wall Street
Journal online, and their career advice appears frequently on the career
pages at MSN.com and AOL.com. They are authors of the book Dream
Careers: How to Quickly Break into a Fab Job! Visit www.FabJob.com
to discover how to break into a dream career.
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