open a wine shop
open a wine store

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How to Open Your Own Wine Shop

Start a Wine Store Business
or Open a Wine Boutique

Imagine having a fun and rewarding career that gives you the opportunity to turn your love of fine wines into a profitable business.

Wine never goes out of style, but it is particularly trendy today. Wine's health benefits have been extensively reported in popular North American media including The Oprah Winfrey Show and the bestselling book French Women Don't Get Fat.

The United States is now the second-largest consumer of wine in the world, exceeded only by France. As a wine shop owner, you will become a key player in this popular industry. 

When you open a wine shop, you will have insider information about the latest trends and most sought after wines. You will have access to some of the world's finest wines and you will have the luxury of selling the types of wines you want to sell. 

Opening your own wine shop will give you the freedom to make your own decisions and express your own creative spirit in all areas of your store. 

In addition to wine, you might also choose to sell gift items and wine accessories (from wine glasses to wine racks, corkscrews to carafes, and more).

Your wine shop can also be the site of exciting events such as wine tastings. You could attract customers who are upscale, affluent, hip, or just fellow wine-lovers who may become lifelong friends.

If opening a wine shop sounds like the career of your dreams, the FabJob Guide to Become a Wine Store Owner is for you! In this e-book you will discover how you can get started and succeed in the wine business. 

Guide author Mitchell Warren is a wine connoisseur and journalist who interviewed wine store owners and experts to bring you insider tips to help you open your own wine shop. 

The guide covers topics of vital importance to anyone who wants to open a wine store in the United States or Canada, plus helpful advice for opening a wine store in any country. It includes:

How to Start a Wine Store Business

  • Deciding what kind of wine store to open 
  • An overview of options for your wine store business:
    • Buying an established wine shop (including how to find wine shopes for sale)
    • Buying a wine store franchise
    • Opening a new wine store
  • What to include in a business plan for your wine shop 
  • Information about licenses, permits and other regulations affecting wine businesses
  • Choosing a name for your wine shop
  • Where to get start-up financing for your wine store business (includes sample start-up budgets)
  • Information about important business matters that can affect your wine store including insurance and whether you should incorporate
  • How much space (square footage) you need to open your wine shop
  • Choosing a location for your wine shop, with advice on where to locate a fine wine boutique to attract upscale customers
  • Interior and exterior design of your wine shop
  • Equipment and supplies you need to start a wine store business and where to get them
  • How to get inventory for your wine store with information on:
    • Finding wine distributors
    • Buying wine at wholesale prices
    • Purchasing from wine importers
Managing Your Wine Store
  • How to develop effective systems for running your wine store business on a daily basis
  • How to set your prices to maximize your profits
  • How to organize inventory in your wine shop
  • Accepting payments from customers at your wine store
  • Theft prevention techniques for wine stores
  • Computer software that can help you manage your inventory
  • How to market your wine store
  • Ways to attract customers to your wine shop through advertising and low cost publicity
  • Special events to attract customers to your wine shop, including your grand opening
  • How to organize wine tastings at your wine shop
  • Creating a website for your wine shop
  • Increasing sales with effective customer relations, including:
    • How to help customers choose wines
    • Handling difficult customers
    • How to get repeat business
  • How to find and hire great wine shop employees
Plus you will find even more resources and advice, including:
  • Ways to develop your knowledge of wines 
  • How to set up a wine club
  • Valuable samples and checklists for starting your wine store, including: 
    • Sample wine store floor plan
    • Sample lease agreement
    • Sample budgets for a wine store
    • Sample daily sales report
    • Sample application form
    • Sample employment agreement
    • Sample press release
    • Sample grand opening plan
    • Checklist to evaluate competing wine shops
    • Checklist for finding the perfect location for your wine shop
    • Wine shop supplies checklist
    • Store operations checklist
  • And more! (including free updates)
You can have all this and more for an incredible price. It can cost hundreds of dollars to take courses on starting a business, and chances are they will not include specific information about opening a wine store, wine shop, or wine boutique. The FabJob Guide to Become a Wine Store Owner contains some of the best business advice you could get from other sources, and more.

The information in this guide can save you many hours of research, help you avoid some costly mistakes, and give you information you need to open a wine shop, wine store, or wine boutique.

This guide has been selling for up to $39.95 U.S. for an e-book alone. SPECIAL OFFER # 1: If you buy the e-book today, Thursday, November 20, 2014 you can have this valuable insider information for the incredible price of only $29.97.

SPECIAL OFFER # 2:  Although this guide has previously only been available as an e-book you can now get a print copy together with a CD-ROM that includes sample forms, budgets, checklists and more. This 2-in-1 Book and CD-ROM Set is only $5 more (plus $5 shipping). Plus, as a bonus, you will also receive an e-book so you can read it immediately. 

NOTE: Only a very limited number of copies of the latest edition of this popular guide have been published in print, and are available on a first come first served basis. The previous edition sold out, so if you would like to have a print copy, we strongly suggest that you purchase it immediately.

You can earn back the price of the guide your first day in business. And this guide can help you start your own wine store, wine shop, or wine boutique much more quickly and cost-effectively.

If you believe you deserve to have the career of your dreams, this guide is for you. It gives you what you need to know to open a wine shop and start your own wine business.

Don't miss the opportunity to have the career of your dreams. If you are undecided, take advantage of our guarantee. Buy it, read it, and if you are not satisfied, your money will be refunded.

Ordering is fast, easy and safe. You will receive your guide within minutes.

An e-book is an electronic book which you can immediately read on your computer. It includes photos and you can adjust the type size to make it as pleasant to read as possible. You can also print a copy from your own computer. donates a portion of the proceeds from the sale of each guide to planting trees and protecting the world's rain forests.

Click here to order your copy of the guide now

Satisfaction guarantee: We are so confident that the wine store business guide can help you achieve your dreams, we will give you a refund if you decide within 30 days of purchase that you are not satisfied with the information contained in the guide. Start your own wine store business now. is a BBB Accredited Business. Click for the BBB Business Review of this Publishers - Book in Calgary AB


283 pages
See a sample of this guide

Availability: You can have the wine store e-book within minutes. Ordering is fast, easy, and safe.
We have a limited number of copies of a 2-in-1 print book and CD-ROM set (includes sample forms, budgets, checklists and more). The previous edition sold out, so order today to avoid disappointment. was featured in Woman's World Magazine ("Land Your Dream Job" article).

"The FabJob Guide to Become a Wine Store Owner takes you step-by-step through what you need to know to open and operate your own wine store. Each chapter is full of important information, helpful advice, and useful tips. By following the expert advice and using the valuable resources included in this guide you’ll be on your way to success in your new career as a wine shop owner."
— Brenna Pearce, Editor

"Be prepared to tell the story that goes with the wine and allow the individual to taste the wine. A good wine sells itself but a good story seals the deal."
— Christina Martin, Owner, Martin Ulisse Imports (importer and distributor of fine wines from smaller undiscovered Italian wineries)

"Be willing to stand behind what you sell and be able to make confident recommendations."
— Ben Wallace, Owner, CellaRaiders (wine retailer)

(Christina and Ben are two of the wine industry experts who give advice in this FabJob guide)



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Look to your strengths to come up with ways to make extra money at"

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Discover how to start your own wine shop, wine store, or wine boutique. The FabJob Guide to Become a Wine Store Owner is a step-by-step guide which will teach you how to start a retail wine business. Learn how to open a wine store, open a wine shop, or open a wine boutique.